Danu Sports

User Experience & Visual Identity
Overview
During my time at Danu Sports, I was the sole designer responsible for everything visual. Working with the few visual elements which existed before I began, I created a fully-fledged visual identity which has been employed throughout all branding, print materials as well as the iOS app and website.

While the design of the smart socks was not up to me, the main product of the company is the data analysis software which enables the smart socks to really become a powerful tool for analysis. I was responsible for ensuring the user experience of using the overall product is friendly, satisfying and leaves a positive impression on users of all kinds.
My Contributions
The most impactful task during my tenure was designing the Danu Sports iOS app from the ground up to feature a friendly user flow. Working with the team to create workarounds around the technical limitations of the product.
Webflow
Brand Designer
Apr 2014 - Mar 2015
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

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