won węglu

Campaign Design
Project Overview
Won Węglu, meaning ‘No Coal’ in Polish, is a campaign which utilises a series of five typographical posters and a dynamic website to connect to the target audience (of Polish people born between 1960–1980) on a personal level. The aim is to invoke a sense of urgency about the climate crisis in Poland, specifically targeting the use of coal and the climate-crisis-related inaction from the government. This is done through the juxtaposition of a patriotic poem, well known to all Polish people, and utilising it in an unusual way to create a shock factor which encourages action.
My Contributions
This campaign includes plans for a protest, with the time, date and location for it found on the posters. Also present on the each poster is the link to the website, which explains the idea behind the campaign, as well as how and why to get involved. With ‘lumps of coal’ falling down the screen, covering the information on the website, users are prompted to act swiftly before they ‘run out of time’. 
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
‍
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
‍
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Webflow
Web Designer
Apr 2015 — Mar 2016

© 2024 Kacper Ufniarz